Cat VR, the world’s first
– and tiniest –
Virtual Reality experience.

Faced with alarming statistics around the environmental impact
of domestic Cats in Australia, in partnership with Zoos Victoria, we created
a campaign to encourage pet owners to keep their furry friends indoors. 

 
 
01.png
03.png
02.png
 
 

Press Release Kit

To get peoples attention we sent PR kits to midia companies, social influencers and vets. The boxes contains a mini Cardboard VR headset, brochure, poster, digital version of campaign assets and a letter from Zoos Victoria.

 
 
ZoosVictoria_CatVR_PrKit2.png
 
 

Website

Supporting the immersive experience for cats, safecat.org.au is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside.

 
 
 
gif.gif
gif2.gif
 
 

Results

 
 
Logos.png