Cat VR / Zoos Victoria


Cat VR


The world’s first pet-friendly virtual reality.

In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their patty healthy indoors. To educate the owners first we needed an eye catching idea. Enter Cat VR - The word’s first pet-friendly virtual reality. The buzz created for this technology drew people in where they quickly learned they didn’t need VR to keep their cats indoors (and away from wildlife), because simple household hacks are even better.




Supporting the immersive experience for cats, is a website designed to create a community of cat lovers sharing tips and advice on how to offer a safe and enriching life for cats inside, and a safer environment for native wildlife outside.